I SPY WHAT'S NEW!

I Spy Central to Briarpatch Direction:  Creative Game Play & Packaging

For Immediate Release

Marc Shinderman

Millburn, NJ (January 20, 2009) Briarpatch is launching 3 new I Spy games and a dramatic new puzzle series for the coming year.  The games and puzzles incorporate the key ideas held by Briarpatch:  make products that encourage fun AND learning in a creative, innovative way!


I Spy New Game Play!

I Spy Flip 5   
·   Ages 4+, 2 ”“ 4 players
·   Contains 4 flip board counters,
24 double-sided I Spy tokens
·   4 versions of play
·   Helps develop observation, dexterity
and social skills
·   No Reading Required
·   Made in the USA

Kids go crazy for the fast-paced game play of FLIP 5, an exciting game that is different every time you play.

Players say “I Spy Flip 5” and one person flips over five tokens so the images are different every game.
All look for matches and the player with the most gets to turn up a flap on their scoring board.  The first to win 5 rounds wins the game.  There are several versions of play for different ages or levels of skill.

Fun is just a flip away!


I Spy Ready, Set Silhouette
·   Ages 5+, 1 or more players
·   Contains 24 picture cards, 24 silhouette cards
·   4 ways to play for different levels of skill
·   Helps develop visual discrimination, critical
thinking and social skills
·   No Reading Required
                               
Finding matches is harder than you think in this new game based on the classic I Spy pictures.  Simply mix the cards and try to find the one that matches the silhouette you're holding.  Be prepared”¦kids usually win the challenge.
Encourages creative analysis and visual discrimination.


A New Favorite Emerges!

I Spy Eagle Eye, Jr.
·   Ages 3+, 1 ”“ 4 players
·   Contains 4 double-sided game boards,
24 double-sided cards, bell
·   4 ways to play
·   Helps develop language skills, word association,
matching like and similar objects, social skills
·   Made in the USA

See the words”¦match the pictures”¦ring the bell! Everyone wins!  The truly inspired I Spy Eagle Eye has been redesigned and simplified for the preschool set.  Comes complete with the original “ding the bell” feature from the original game.

Riddles to solve, too!



Fun, Portable Packaging

I Spy Colorful Kids Puzzle Assortment
·   Ages 5+, 1 or more players
·   6 different color-themes, 100 piece puzzles
·   4 different riddles to solve on every puzzle

A bright new puzzle line from the classic I Spy books, 6 Colorful Kids puzzles come in a carry-along storage container and feature I Spy fun:  complete the color-themed puzzle, then solve the tricky riddles!

Puzzle kids can link hands when completed”¦see 6 colors of the rainbow!



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About Briarpatch
Briarpatch has a strong legacy of stimulating children's lives through fun and eco-friendly products. This has earned the company hundreds of industry awards. Since the founding in 1992, the company has applied environmentally conscious business practices such as using vegetable and soy-based inks and post-consumer materials. The company and Co-founder and CEO, John Donofrio have been recognized as business and environmental leaders.

For more information about all Briarpatch board, puzzle, card and travel games, visit our website: briarpatch.com